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D2C - Food & Beverages

Country Bean sees a 40% increase in purchase orders within six months

Find out how Country Beans, one of the leading coffee brands in India used Growlytics Journeys to increase customer engagement and tackle customer drop-offs, leading to a boost in app conversions from 35% to 75%.

About Country Bean
Country Bean is a coffee brand that sells instant and filter coffee, as well as drinkware, hot chocolate, and other items both offline and online.
Growlytics has been an integral part of our conersion and retention strategies. We do take into consideration how we are going to leverage Growlytics as a platform to further drive our customer retention and acquisition.
Dhwani Bhuwalka
Marketing Manager, CountryBean


Provide premium coffee buying experience
To Increase abandoend cart increase user engagement
Increasing repeat orders
To track customer behaviour and boost user retention rate
Increase conversion and return on investment (ROI)


Country Bean was able to design a variety of journeys and campaigns with goal to personalize the engagement to each of their customers. Growlytics Consumer Success team helped country bean create numerous Journeys in order to boost conversions and monitor customer inactivity to retain customers. These Journeys help Country Bean keep track of where each consumer is in the funnel as they move from subscribing to placing an order.