D2C - Fashion
Kanelle drove 40% of online revenue using a data driven omnichannel approach
Kanelle unites email, SMS and WhatsApp in a single dashboard for a more engaging customer experience that drives nearly 40% of all revenue.
Using the Growlytics, kanelle team decided to implement their purchase funnel-based end-to-end customer engagement strategy to provide personalized buying experience,implement pro-active retention strategies and reduce abandoned cart drop-offs. This involved Funnel Segmentation, Personalized Engagement & Omni-channel journey campaigns.