D2C - Fashion
Kanelle drove 40% of online revenue using a data driven omnichannel approach
Kanelle unites email, SMS and WhatsApp in a single dashboard for a more engaging customer experience that drives nearly 40% of all revenue.
Kanelle is a leading online fashion label in india selling crafted premium clothes for women, both offline and online.
Growlytics lets us experiment with what channel works best for different audiences and different messages.”
Using the Growlytics, kanelle team decided to implement their purchase funnel-based end-to-end customer engagement strategy to provide personalized buying experience,implement pro-active retention strategies and reduce abandoned cart drop-offs. This involved Funnel Segmentation, Personalized Engagement & Omni-channel journey campaigns.