Growlytics - Kanelle drove 40% of online revenue using a data driven omnichannel approach

D2C - Fashion

Kanelle drove 40% of online revenue using a data driven omnichannel approach

Kanelle unites email, SMS and WhatsApp in a single dashboard for a more engaging customer experience that drives nearly 40% of all revenue.

About Kanelle

Kanelle is a leading online fashion label in india selling crafted premium clothes for women, both offline and online.

Growlytics lets us experiment with what channel works best for different audiences and different messages.”

About Kanelle

Kanelle is a leading online fashion label in india selling crafted premium clothes for women, both offline and online.

Growlytics lets us experiment with what channel works best for different audiences and different messages.”

Challenges

Providing luxury buying experience

Lack of an unified, clutter-free omni-channel marketing solution

Poor conversion rates compared to website visits

Understanding customer behavior – reading cohorts on repeat purchases, retention rates, etc.

Solution

Using the Growlytics, kanelle team decided to implement their purchase funnel-based end-to-end customer engagement strategy to provide personalized buying experience,implement pro-active retention strategies and reduce abandoned cart drop-offs. This involved Funnel Segmentation, Personalized Engagement & Omni-channel journey campaigns.