Improve your targeting with
rich customer segments

Maximize your ROI by grouping your users and defining different marketing strategies tailored to each segment.

Trusted by growing businesses

Segment Builder

Easy to use segment builder

Growlytics's segmentation is robust and easy to use. You can combine multiple rules, choose from a variety of filters and narrow down targeting.

Build hyper targeting segments in minutes
Combine multiple rules and filters

RFM - Customer Lifecycle Stages

Treat customer differently based on their life cycle stage

Get clear understanding of your customers based on their purchase behaviour. Identify which segments needs re-engagement and build retention strategies for lost customers.

Predefined segments based on recency and frequency of purchases
Target customers with campaigns across different lifecycle stages.

Segment Entry Exits

Followup cusotmers when enter or exit segments

Keep track of when customers are leaving or entering the segment. Run workflows and implement retention strategies when customer leave or enter different segments.

Use pre-defined segments and learn whom to target.
Target at risk and lost customers with personalized campaigns.

Programmatic Ads

Target segments on social media ads

Integrate your ad accounts with growlytics and sync your segments with add account. Build target audiances on ad accounts using past activities and customer data like demographics and other attributes.

Facebook Custom Audiances
Google Custom Match

Real-time & Dynamic Segments

Create segments rich customer profile and behaviour

Create segments based on real-time data about your customers and their behaviours like products they view, add to cart, purchase etc.

Segments Using Customer Attributes: Segment customers based on attributes like average order value, total spent, total orders, city, gender, last activity time etc.
Segments Using Acquisition Sources: Treat customer differently based on from which marketing channels and ads they came from like Facebook, Twitter, Youtube, Google Ad etc.
Segments Using Past Activities / Events: Segment customers based on customers performing or not performing certain activities. Like customers who din't purchased this month but made purchases this year.
Segments Using Device Profiles: Segment customers based on devices like Mobile, Desktop, Tablet etc. Segment them based on browser they are using while visiting your site.
Segments Using Location: Segment customers based on geography like City, State, Country, Postal Code, Lattitude, Longitude etc.
Segments Using Channel Reachablity: Segment customers based on whether they are reachable on email or SMS or WhatsApp or Push Notificaitons or any other channels.

Trusted By Growing Businesses

Single platform for all our Shopify needs

Earlier, It was very tedious and expensive to use different shopify apps for different marketing needs. With Growlytics, we were able to unify all our marketing efforts into a single platform and get better at managing KPIs.

Chaitsi Ahuja

Brown Living

Great upgrade from mailchimp

Growlytics's shopify integration is just awesome. Earlier we had tons of limitation like using our local sms vendors and all. With growlytics, we own our marketing stack.

Vaishnavi Nagrajan

The Nestery

Amazing for automations & integrations

Growlytics's automation suite is at next level compared to traditional automation platforms. It's focused more on e-commerce and integrates very well with industry's essecial platforms like judge.me, smile.io etc. Love'd the way omnichannel offering is provided in the same platform.

Aman Sharma

And Me

Awesome segmentation & personalization

Being in medical business, we wanted to connect customers with our doctors for personalized guidelines for each medicine they buy, all automated. Growlytics has the best customer data platform to identify different group of customers based on their past behaviours, with integrated omni-channel automation suite we needed.

Elvis Quadros

Gynoveda

Simple and intituve platform

Overall, Growlytics is easy to use, even as a beginner. The support team help center is also beneficial, and you can see most of common how-tos with good videos there, so no need to ask support team.

Devam Srivastava

Petsutra

Very robust and open for integrations

Growlytics's out of box integrations with shopify, review, cashback and loyalty platforms is simply amazing. In addition to that, we can integrate our own offline systems and use different vendors for email, sms and whatsapp. Very simple, efficient, open and robust platform.

Rohan Chowdhury

Chemist At Play

Improve your targeting with rich customer segments