Aditya Sibal
/
Founder, Kanelle
D2C – Fashion
Kanelle drove 40% of online revenue using a data driven omni-channel approach
Kanelle unites email, SMS, and WhatsApp in a single dashboard for a more engaging customer experience that drives nearly 40% of their total revenue.
D2C – Fashion
Kanelle drove 40% of online revenue using a data driven omnichannel approach
Kanelle unites email, SMS, and WhatsApp in a single dashboard for a more engaging customer experience that drives nearly 40% of their total revenue.
About Kanelle
Kanelle is a leading online fashion label in India selling crafted premium clothes for women, both offline and online.
Growlytics lets us experiment with what channel works best for different audiences and different messages.
About Kanelle
Kanelle is a leading online fashion label in india selling crafted premium clothes for women, both offline and online.
Growlytics lets us experiment with what channel works best for different audiences and different messages.
Aditya Sibal
Founder, Kanelle
Challenges
- Providing a luxury buying experience
- Lack of a unified, clutter-free omni-channel marketing solution
- Poor conversion rates compared to website visits
- Understanding customer behavior – reading cohorts on repeat purchases, retention rates, etc.
Challenges
- Providing a luxury buying experience
- Lack of a unified, clutter-free omni-channel marketing solution
- Poor conversion rates compared to website visits
- Understanding customer behavior – reading cohorts on repeat purchases, retention rates, etc.
Solution
Using Growlytics, the Kanelle team decided to implement their purchase funnel-based end-to-end customer engagement strategy to provide a personalized buying experience, implement pro-active retention strategies and reduce abandoned cart drop-offs. This involved Funnel Segmentation, Personalized Engagement & Omni-channel journey campaigns.
Solution
Using Growlytics, the Kanelle team decided to implement their purchase funnel-based end-to-end customer engagement strategy to provide a personalized buying experience,implement pro-active retention strategies and reduce abandoned cart drop-offs. This involved Funnel Segmentation, Personalized Engagement & Omni-channel journey campaigns.
