Dhwani Bhuwalka
/
Marketing Manager, CountryBean
D2C – Food & Beverages
Country Bean sees a 40% increase in purchase orders within six months
Find out how Country Bean, one of the leading coffee brands in India used Growlytics Journeys to increase customer engagement and tackle customer drop-offs, leading to a boost in app conversions from 35% to 75%.
D2C – Food & Beverages
Country Bean sees a 40% increase in purchase orders within six months
Find out how Country Bean, one of the leading coffee brands in India used Growlytics Journeys to increase customer engagement and tackle customer drop-offs, leading to a boost in app conversions from 35% to 75%.
About Country Bean
Country Bean is a coffee brand that sells instant and filter coffee, as well as drinkware, hot chocolate, and other items both offline and online.
Growlytics has been an integral part of our conversion and retention strategies. We do take into consideration how we are going to leverage Growlytics as a platform to further drive our customer retention and acquisition.
About Country Bean
Country Bean is a coffee brand that sells instant and filter coffee, as well as drinkware, hot chocolate, and other items both offline and online.
Growlytics has been an integral part of our conversion and retention strategies. We do take into consideration how we are going to leverage Growlytics as a platform to further drive our customer retention and acquisition.
Dhwani Bhuwalka
Marketing Manager, Coutnry Bean
Challenges
- Provide a premium coffee buying experience
- To increase abandoned cart user engagement
- Increasing repeat orders
- To track customer behaviour and boost user retention rate
- Increase conversion and return on investment (ROI)
Challenges
- Provide a premium coffee buying experience
- To increase abandoned cart user engagement
- Increasing repeat orders
- To track customer behaviour and boost user retention rate
- Increase conversion and return on investment (ROI)
Solution
Country Bean was able to design a variety of journeys and campaigns with the goal to personalize the engagement with each of its customers. The Growlytics Consumer Success team helped Country Bean create numerous journeys in order to boost conversions and monitor customer inactivity to retain customers. These journeys helped Country Bean keep track of where each consumer is in the funnel as they move from subscribing to placing an order.
Solution
Country Bean was able to design a variety of journeys and campaigns with the goal to personalize the engagement with each of its customers. The Growlytics Consumer Success team helped Country Bean create numerous journeys in order to boost conversions and monitor customer inactivity to retain customers. These journeys helped Country Bean keep track of where each consumer is in the funnel as they move from subscribing to placing an order.
