Vishal Gupta
/
CEO, Gynoveda
D2C – Healthcare
Gynoveda sees over 15X conversions after partnering with Growlytics
Find out how Gynoveda was able to integrate 3 of its business units with Growlytics using an insights-led omni-channel approach to engagement, thereby resulting in an overall uplift in performance.
D2C – Healthcare
Gynoveda sees over 15X conversions after partnering with Growlytics
Find out how Gynoveda was able to integrate 3 of its business units with Growlytics using an insights-led omni-channel approach to engagement, thereby resulting in an overall uplift in performance.
About Gynoveda
Gynoveda is an ayurveda healthtech startup with a vision to combine Content, Technology, Ayurveda medicines ready-to-buy online for women to experience healthy periods, lifelong!
Growlytics has been quite satisfactory for our customer experience needs. Using Growlytics, we have witnessed an adequate jump in our cart recovery and repeat orders.”
About Gynoveda
Gynoveda is an ayurveda healthtech startup with a vision to combine Content, Technology, Ayurveda medicines ready-to-buy online for women to experience healthy periods, lifelong!
Growlytics has been quite satisfactory for our customer experience needs. Using Growlytics, we have witnessed an adequate jump in our cart recovery and repeat orders.”
Vishal Gupta
CEO, Gynoveda
Challenges
Gynoveda wanted to provide personalized onboarding to all their buyers and wanted to track the progress of their health after buying products. Gynoveda also wanted to implement product-specific conversion and retention strategies
- Product based personalized onboarding
Based on the product purchased, Gynoveda wanted to connect consumers with doctors and track the progress of consumers after using their products.
- Increase in abandoned cart recovery
Gynoveda was looking to boost abandoned cart recovery with omni-channel product based followups.
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- Product specific retention strategies
Having less number of products, Gynoveda wanted to keep the retention strategies different for different products purchased.
- Deep Integration Options With Shopify
Need to sync all customer data, activities, purchase histories and after sales activities like orders being delivered/cancelled etc. to provide personalized communication.
Challenges
Gynoveda wanted to provide personalized onboarding to all their buyers and wanted to track the progress of their health after buying products. Gynoveda also wanted to implement product-specific conversion and retention strategies
- Product based personalized onboarding
Based on the product purchased, Gynoveda wanted to connect consumers with doctors and track the progress of consumers after using their products.
- Increase in abandoned cart recovery
Gynoveda was looking to boost abandoned cart recovery with omni-channel product based followups.
- Product specific retention strategies
Having less number of products, Gynoveda wanted to keep the retention strategies different for different products purchased.
- Deep Integration Options With Shopify
Need to sync all customer data, activities, purchase histories and after sales activities like orders being delivered/cancelled etc. to provide personalized communication.
Solution
Needless to say, Gynoveda was looking for an all-in-one marketing automation solution that can provide both omni-channel marketing with a Customer Data Platform.
Using the Growlytics platform, Gynoveda employed a four-fold strategy to remedy Gynoveda’s data, sales, and e-commerce optimization challenges. This was achieved by crunching analytics through Growlytics’ deep integration with the Shopify platform. With Growlytics’ omni-channel marketing capability, and advanced marketing automation journeys, Gynoveda was easily able to achieve the goal of personalized onboarding, abandoned cart conversions retention strategies, and much more.
Solution
Needless to say, Gynoveda was looking for an all-in-one marketing automation solution that can provide both omni-channel marketing with a Customer Data Platform.
Using the Growlytics platform, Gynoveda employed a four-fold strategy to remedy Gynoveda’s data, sales, and e-commerce optimization challenges. This was achieved by crunching analytics through Growlytics’ deep integration with the Shopify platform. With Growlytics’ omni-channel marketing capability, and advanced marketing automation journeys, Gynoveda was easily able to achieve the goal of personalized onboarding, abandoned cart conversions retention strategies, and much more.
