Better Targeting with
Rich Customer Segments
Maximize your ROI by effectively grouping users into segments and defining targeted marketing strategies tailored to each segment. Increase campaign effectiveness, optimize resource allocation, and drive higher conversions.
TRUSTED BY
Better Targeting With
Rich Customer Segments
Maximize your ROI by grouping your users and defining different marketing strategies tailored to each segment.
TRUSTED BY
Easy-to-use segment builder
Growlytics offers robust and user-friendly segmentation capabilities. Combine multiple rules, apply various filters, and create precise customer segments ensuring ease of use for effective and personalized marketing campaigns.
- Build hyper targeting segments in minutes
- Combine multiple rules and filters
Easy-to-use segment builder
Robust and user-friendly segmentation capabilities allows you to combine multiple rules, apply various filters, and create precise customer segments ensuring effective and personalized marketing campaigns.
Treat customers differently based on their life cycle stage
Analyze customer purchase behavior to understand and target segments for re-engagement. Develop tailored retention strategies to win back lost customers and drive loyalty. Optimize marketing efforts and boost revenue through personalized campaigns and proactive support.
- Predefined segments based on recency and frequency of purchases
- Target customers with campaigns across different lifecycle stages
Treat customers differently based on their life cycle stage
Analyze customer purchase behavior to understand and target segments for re-engagement. Develop tailored customer retention strategies and drive loyalty. Optimize marketing efforts and boost revenue through personalized campaigns and proactive support.
Follow up with customers when they enter or exit segments
Track customer segment movements to implement targeted workflows and retention strategies. Re-engage customers leaving segments and provide seamless onboarding for new segment entrants. Optimize retention, drive engagement, and foster loyalty.
- Use pre-defined segments and learn whom to target
- Target at-risk and lost customers with personalized campaigns
Follow up with customers when they enter or exit segments
Track customer segment movements to implement targeted workflows and retention strategies. Re-engage customers leaving segments and provide seamless onboarding for new segment entrants. Optimize retention, drive engagement, and foster loyalty.
Target segments on social media ads
Integrate ad accounts with Growlytics to sync and target segments. Leverage customer data for personalized Google and Social media ad campaigns. Improve ad performance and drive engagement with tailored messaging. Reach the right audience at the right time for increased conversions.
- Facebook Custom Audiences
- Google Custom Match
Target segments on social media ads
Integrate ad accounts with Growlytics to sync and target segments. Leverage customer data for personalized ad campaigns. Improve ad performance and drive engagement with tailored messaging. Reach the right audience at the right time for increased conversions.
Create rich segments based on customer profile and behavior
Create segments based on real-time data about your customers and their behaviours like products they view, add to cart, purchase etc.
Segments Using Customer Attributes
Segment customers based on attributes like average order value, total spent, total orders, city, gender, last activity time etc.
Segments Using Acquisition Sources
Treat customers differently based on the marketing channels and ads they came from like Facebook, Twitter, YouTube, Google Ads etc.
Segments Using Past Activities / Events
Segment customers based on whether or not certain activities are performed. Like customers who din't purchased this month but made purchases this year.
Segments Using Device Profiles
Segment customers based on devices like Mobile, Desktop, Tablet etc. Segment them based on the browser they are using while visiting your site.
Segments Using Channel Reachablity
Segment customers based on whether they are reachable on email, SMS, WhatsApp, Push Notifications, or any other channels.
advanced segments & reports
Drive consumer action at each lifecycle stage through strategic personalised engagement , leading to increased conversions, loyalty, & business growth.
Create rich segments based on customer profile and behavior
Create segments based on real-time data about your customers and their behaviours like products they view, add to cart, purchase etc.
Segments Using Customer Attributes
Segment customers based on attributes like average order value, total spent, total orders, city, gender, last activity time etc.
Segments Using Acquisition Sources
Treat customers differently based on the marketing channels and ads they came from like Facebook, Twitter, YouTube, Google Ads etc.
Segments Using Past Activities / Events
Segment customers based on whether or not certain activities are performed. Like customers who din't purchased this month but made purchases this year.
Segments Using Device Profiles
Segment customers based on devices like Mobile, Desktop, Tablet etc. Segment them based on the browser they are using while visiting your site.
Segments Using Channel Reachablity
Segment customers based on whether they are reachable on email, SMS, WhatsApp, Web Push Notifications, Mobile Push Notifications or any other channels.
advanced segments & reports
Drive consumer action at each lifecycle stage through strategic personalised engagement , leading to increased conversions, loyalty, & business growth.
Trusted by Growing Businesses
Single platform for all our Shopify needs
Amazing for automations & integrations
Simple and intituve platform
Great upgrade from Mailchimp
Awesome segmentation & personalization
Very robust and open for integrations
Trusted by Growing Businesses
Single platform for all our Shopify needs
Amazing for automations & integrations
Simple and intituve platform
Great upgrade from Mailchimp
Awesome segmentation & personalization
Very robust and open for integrations
Enterprise Capabilities
Equipped with enterprise marketing features, Growlytics provides the right tools, technology, and guidance to grow faster.
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Advanced Automation Scenarios
Personalize automated emails, stand out in inboxes. Use third-party integrations for an enhanced shopping experience.
-
Behavioral Segmentation
Group your customers based on their persona and past behavior to maximise your marketing ROI.
-
Product Recommendations
Increase your revenue by recommending more products based on your customers’ purchase history.
-
Next Level Personalization
Drive brand loyalty and increase customer engagement with well-timed, relevant, personal and contextual messages.
-
Advanced Reporting
Get actionable insights about where exactly you are losing customers across your entire sales funnel.
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Advanced Platform Integrations
Integrate third party platforms like chat/support, shipping, etc. and run automations on top of it.
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6+ Marketing Channels
Provide the omni-channel experience to your customers by combining multiple channels like Email, SMS, and more, all on a single platform.
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Rich Customer Data
Growlytics gathers all of the information about your customers and subscribers in a single view with all their activity history.
All-in-one platform with
Enterprise Capabilities
Equipped with enterprise marketing features, Growlytics provides the right tools, technology, and guidance to grow faster.
-
Advanced Automation Scenarios
Personalize automated emails, stand out in inboxes. Use third-party integrations for an enhanced shopping experience.
-
Next Level Personalization
Drive brand loyalty and increase customer engagement with well-timed, relevant, personal and contextual messages.
-
6+ Marketing Channels
Provide the omni-channel experience to your customers by combining multiple channels like Email, SMS, and more, all on a single platform.
-
Behavioral Segmentation
Group your customers based on their persona and past behavior to maximise your marketing ROI.
-
Advanced Reporting
Get actionable insights about where exactly you are losing customers across your entire sales funnel.
-
Rich Customer Data
Growlytics gathers all of the information about your customers and subscribers in a single view with all their activity history.
-
Product Recommendations
Increase your revenue by recommending more products based on your customers’ purchase history.
-
Advanced Platform Integrations
Integrate third party platforms like chat, support, shipping, etc. and run automations on top of it.
From the Blog
All you need to know about marketing automation, customer engagement
and the Growlytics platform is right here. Read on to learn from the experts.
omni-CHANNEL ENGAGEMENt
Targeted email marketing for ecommerce
Today, there are so many brands doing ads online, and it is hard to differentiate and stand out from competitors. Customers today expect a personalized buying experience. Targeted email marketing is one of…
Marketing Automation
Optimize your browse abandonment followups
While abandoned cart follow-ups are important, just imagine if a customer clicks your ad on Facebook and comes to the website, browses a few products, and leaves without making any purchase. In this scenario…
Omni-CHANNEL ENGAGEMENT
SMS Marketing Mistakes to Avoid
SMS marketing is becoming extremely important for businesses to reach their customers than other channels such as email or WhatsApp. With proper SMS marketing practices, businesses can achieve increased sales…
From the Blog
All you need to know about marketing
automation, customer engagement, &
the Growlytics platform is right here.
Read on to learn from the experts.
omni-CHANNEL ENGAGEMENt
Targeted email marketing for ecommerce
Today, there are so many brands doing ads online, and it is hard to differentiate and stand out from competitors. Customers today expect a personalized buying experience. Targeted email marketing is one of…
Marketing Automation
Optimize your browse abandonment followups
While abandoned cart follow-ups are important, just imagine if a customer clicks your ad on Facebook and comes to the website, browses a few products, and leaves without making any purchase. In this scenario…
omni-CHANNEL ENGAGEMENT
SMS Marketing Mistakes to Avoid
SMS marketing is becoming extremely important for businesses to reach their customers than other channels such as email or WhatsApp. With proper SMS marketing practices, businesses can achieve increased sales…