Customer Data Platform

Better Targeting with

Rich Customer Segments

Maximize your ROI by effectively grouping users into segments and defining targeted marketing strategies tailored to each segment. Increase campaign effectiveness, optimize resource allocation, and drive higher conversions.

TRUSTED BY

Customer Data Platform

Better Targeting With

Rich Customer Segments

Maximize your ROI by grouping your users and defining different marketing strategies tailored to each segment.

TRUSTED BY

Segment Builder

Easy-to-use segment builder

Growlytics offers robust and user-friendly segmentation capabilities. Combine multiple rules, apply various filters, and create precise customer segments ensuring ease of use for effective and personalized marketing campaigns.

Segment Builder

Easy-to-use segment builder

Robust and user-friendly segmentation capabilities allows you to combine multiple rules, apply various filters, and create precise customer segments ensuring effective and personalized marketing campaigns.

RFM – Customer Lifecycle Stages

Treat customers differently based on their life cycle stage

Analyze customer purchase behavior to understand and target segments for re-engagement. Develop tailored retention strategies to win back lost customers and drive loyalty. Optimize marketing efforts and boost revenue through personalized campaigns and proactive support.

RFM – Customer Lifecycle Stages

Treat customers differently based on their life cycle stage

Analyze customer purchase behavior to understand and target segments for re-engagement. Develop tailored customer retention strategies and drive loyalty. Optimize marketing efforts and boost revenue through personalized campaigns and proactive support.

Segment Entry Exits

Follow up with customers when they enter or exit segments

Track customer segment movements to implement targeted workflows and retention strategies. Re-engage customers leaving segments and provide seamless onboarding for new segment entrants. Optimize retention, drive engagement, and foster loyalty.

Segment Entry Exits

Follow up with customers when they enter or exit segments

Track customer segment movements to implement targeted workflows and retention strategies. Re-engage customers leaving segments and provide seamless onboarding for new segment entrants. Optimize retention, drive engagement, and foster loyalty.

Programmatic Ads

Target segments on social media ads

Integrate ad accounts with Growlytics to sync and target segments. Leverage customer data for personalized Google and Social media ad campaigns. Improve ad performance and drive engagement with tailored messaging. Reach the right audience at the right time for increased conversions.

Programmatic Ads

Target segments on social media ads

Integrate ad accounts with Growlytics to sync and target segments. Leverage customer data for personalized ad campaigns. Improve ad performance and drive engagement with tailored messaging. Reach the right audience at the right time for increased conversions.

Real-time and Dynamic Segments

Create rich segments based on customer profile and behavior

Create segments based on real-time data about your customers and their behaviours like products they view, add to cart, purchase etc.

Segments Using Customer Attributes

Segment customers based on attributes like average order value, total spent, total orders, city, gender, last activity time etc.

Segments Using Acquisition Sources

Treat customers differently based on the marketing channels and ads they came from like Facebook, Twitter, YouTube, Google Ads etc.

Segments Using Past Activities / Events

Segment customers based on whether or not certain activities are performed. Like customers who din't purchased this month but made purchases this year.

Segments Using Device Profiles

Segment customers based on devices like Mobile, Desktop, Tablet etc. Segment them based on the browser they are using while visiting your site.

Segments Using Channel Reachablity

Segment customers based on whether they are reachable on email, SMS, WhatsApp, Push Notifications, or any other channels.

advanced segments & reports

Drive consumer action at each lifecycle stage through strategic personalised engagement , leading to increased conversions, loyalty, & business growth.

Real-time and Dynamic Segments

Create rich segments based on customer profile and behavior

Create segments based on real-time data about your customers and their behaviours like products they view, add to cart, purchase etc.

Segments Using Customer Attributes

Segment customers based on attributes like average order value, total spent, total orders, city, gender, last activity time etc.

Segments Using Acquisition Sources

Treat customers differently based on the marketing channels and ads they came from like Facebook, Twitter, YouTube, Google Ads etc.

Segments Using Past Activities / Events

Segment customers based on whether or not certain activities are performed. Like customers who din't purchased this month but made purchases this year.

Segments Using Device Profiles

Segment customers based on devices like Mobile, Desktop, Tablet etc. Segment them based on the browser they are using while visiting your site.

Segments Using Channel Reachablity

Segment customers based on whether they are reachable on email, SMS, WhatsApp, Web Push Notifications, Mobile Push Notifications or any other channels.

advanced segments & reports

Drive consumer action at each lifecycle stage through strategic personalised engagement , leading to increased conversions, loyalty, & business growth.

Trusted by Growing Businesses

Single platform for all our Shopify needs

Earlier, it was very tedious and expensive to use different Shopify apps for different marketing needs. With Growlytics, we were able to unify all our marketing efforts into a single platform and get better at managing KPIs.
Chaitsi Ahuja
Brown Living

Amazing for automations & integrations

Growlytics' automation suite is at the next level compared to traditional automation platforms. It is focused more on e-commerce and integrates very well with the industry's essential platforms like judge.me, smile.io etc. Loved the way the omni-channel offering is provided in the same platform.
Aman Sharma
And Me

Simple and intituve platform

Overall, Growlytics is easy to use, even as a beginner. The support team help center is also beneficial, and you can see most of the common how-tos with good videos there, so no need to ask the support team.
Devam Srivastava
Petsutra

Great upgrade from Mailchimp

Growlytics' Shopify integration is just awesome. Earlier we had tons of limitations like using our local SMS vendors and all. With Growlytics, we own our marketing stack.
Vaishnavi Nagrajan
The Nestery

Awesome segmentation & personalization

Being in the medical business, we wanted to connect customers with our doctors for personalized guidelines for each medicine they buy, all automated. Growlytics has the best customer data platform to identify different groups of customers based on their past behaviours, with the integrated omni-channel automation suite we needed.
Elvis Quadros
Gynoveda

Very robust and open for integrations

Growlytics' out of box integrations with Shopify, review, cashback and loyalty platforms is simply amazing. In addition to that, we can integrate our own offline systems and use different vendors for email, SMS and WhatsApp. Very simple, efficient, open and robust platform.
Rohan Chowdhury
Chemist at Play

Trusted by Growing Businesses

Single platform for all our Shopify needs

Earlier, it was very tedious and expensive to use different Shopify apps for different marketing needs. With Growlytics, we were able to unify all our marketing efforts into a single platform and get better at managing KPIs.
Chaitsi Ahuja
Brown Living

Amazing for automations & integrations

Growlytics' automation suite is at the next level compared to traditional automation platforms. It is focused more on e-commerce and integrates very well with industry's essential platforms like judge.me, smile.io etc. Loved the way omni-channel offering is provided in the same platform.
Aman Sharma
And Me

Simple and intituve platform

Overall, Growlytics is easy to use, even as a beginner. The support team help center is also beneficial, and you can see most of the common how-tos with good videos there, so no need to ask the support team.
Devam Srivastava
Petsutra

Great upgrade from Mailchimp

Growlytics' Shopify integration is just awesome. Earlier we had tons of limitations like using our local SMS vendors and all. With Growlytics, we own our marketing stack.
Vaishnavi Nagrajan
The Nestery

Awesome segmentation & personalization

Being in the medical business, we wanted to connect customers with our doctors for personalized guidelines for each medicine they buy, all automated. Growlytics has the best customer data platform to identify different group of customers based on their past behaviours, with the integrated omni-channel automation suite we needed.
Elvis Quadros
Gynoveda

Very robust and open for integrations

Growlytics' out of box integrations with Shopify, review, cashback and loyalty platforms is simply amazing. In addition to that, we can integrate our own offline systems and use different vendors for email, SMS and WhatsApp. Very simple, efficient, open and robust platform.
Rohan Chowdhury
Chemist at Play
All-In-One Platform

Enterprise Capabilities

Equipped with enterprise marketing features, Growlytics provides the right tools, technology, and guidance to grow faster.

Personalize automated emails, stand out in inboxes. Use third-party integrations for an enhanced shopping experience.

Group your customers based on their persona and past behavior to maximise your marketing ROI.

Increase your revenue by recommending more products based on your customers’ purchase history.

Drive brand loyalty and increase customer engagement with well-timed, relevant, personal and contextual messages.

Get actionable insights about where exactly you are losing customers across your entire sales funnel.

Integrate third party platforms like chat/support, shipping, etc. and run automations on top of it. 

Provide the omni-channel experience to your customers by combining multiple channels like Email, SMS, and more, all on a single platform.

Growlytics gathers all of the information about your customers and subscribers in a single view with all their activity history.

All-in-one platform with

Enterprise Capabilities

Equipped with enterprise marketing features, Growlytics provides the right tools, technology, and guidance to grow faster.

Personalize automated emails, stand out in inboxes. Use third-party integrations for an enhanced shopping experience.

Drive brand loyalty and increase customer engagement with well-timed, relevant, personal and contextual messages.

Provide the omni-channel experience to your customers by combining multiple channels like Email, SMS, and more, all on a single platform.

Group your customers based on their persona and past behavior to maximise your marketing ROI.

Get actionable insights about where exactly you are losing customers across your entire sales funnel.

Growlytics gathers all of the information about your customers and subscribers in a single view with all their activity history.

Increase your revenue by recommending more products based on your customers’ purchase history.

Integrate third party platforms like chat, support, shipping, etc. and run automations on top of it. 

From the Blog

All you need to know about marketing automation, customer engagement 

and the Growlytics platform is right here. Read on to learn from the experts.

omni-CHANNEL ENGAGEMENt

Targeted email marketing for ecommerce

Today, there are so many brands doing ads online, and it is hard to differentiate and stand out from competitors. Customers today expect a personalized buying experience. Targeted email marketing is one of…

Marketing Automation

Optimize your browse abandonment followups

While abandoned cart follow-ups are important, just imagine if a customer clicks your ad on Facebook and comes to the website, browses a few products, and leaves without making any purchase. In this scenario…

Omni-CHANNEL ENGAGEMENT

SMS Marketing Mistakes to Avoid

SMS marketing is becoming extremely important for businesses to reach their customers than other channels such as email or WhatsApp. With proper SMS marketing practices, businesses can achieve increased sales…

From the Blog

All you need to know about marketing 

automation, customer engagement, &

the Growlytics platform is right here. 

Read on to learn from the experts.

omni-CHANNEL ENGAGEMENt

Targeted email marketing for ecommerce

Today, there are so many brands doing ads online, and it is hard to differentiate and stand out from competitors. Customers today expect a personalized buying experience. Targeted email marketing is one of…

Marketing Automation

Optimize your browse abandonment followups

While abandoned cart follow-ups are important, just imagine if a customer clicks your ad on Facebook and comes to the website, browses a few products, and leaves without making any purchase. In this scenario…

omni-CHANNEL ENGAGEMENT

SMS Marketing Mistakes to Avoid

SMS marketing is becoming extremely important for businesses to reach their customers than other channels such as email or WhatsApp. With proper SMS marketing practices, businesses can achieve increased sales…