SMS Marketing Mistakes to Avoid

September 21, 2022

OMNI-CHANNEL ENGAGEMENT

SMS Marketing Mistakes to Avoid

September 21, 2022
OMNI-CHANNEL ENGAGEMENT

SMS marketing is becoming extremely important for businesses to reach their customers than other channels such as email or WhatsApp. With proper SMS marketing practices, businesses can increase sales conversions and improve customer retention. However, as with any form of marketing, inevitable mistakes can be made, resulting in your campaign being less effective than it could be.

This blog post will highlight seven of the most common SMS marketing mistakes and how to avoid them.

A marketing campaign’s success depends on how relevant it is to its target audience. Sending the same message to everyone in your subscriber list will result in low CTR. But, if you segment your audience, and send relevant and personalized content based on segment criteria, it will be more likely to be acted upon.

Getting the attention of your target audience requires creativity. If you fail to get your message heard the first time, your brand is doomed from the start. When customers receive a generic marketing message, it can feel like the business is not taking the time to get to know its customers well enough.

Businesses must ensure that their messages are personalized. This is because people are more likely to respond to a personalized message than a generic one sent to many people. Personalization can be as simple as adding your recipient’s name to the subject line or more complex, like sending different messages to different segments.‍

Every campaign has a goal of converting customers or brand awareness. With personalized CTA links in within SMS, you can increase conversion from leads to users by 42% more. The main goal of having a CTA is to drive more sales.

Good CTA links in SMS messages can be very useful in achieving more conversions and revenue. Make sure that it is personalized for each customer and aligns with your overall marketing strategy.

In recent years, SMS marketing has become increasingly popular and crowded, every brand is trying to engage and customers. Customers nowadays are bombarded with too many irrelevant messages. In this scenario, it is important that you send only relevant and effective SMS messages to make sure customers have attention.

For SMS marketing, timing is everything. Sending SMS messages at the wrong time can be annoying to customers, so it is important to get the timing right.

The best time to send SMS marketing doesn’t really exist and what works for one brand does not necessarily apply to another Considering that 62% of people check their phone within 15 minutes of waking up, it is obvious that text messages have an open rate of 99% with 97% read in the first 15 minutes of receiving. But again, 2 am is not a good time to send texts. So you should ideally use timeslots like 8 am to 10 am or 5 pm to 9 pm which works for you.

Conclusion

SMS marketing is really powerful when used wisely. By avoiding the mistakes we’ve mentioned in this article, you can achieve better conversions and revenue with SMS campaigns.

This blog post will highlight seven of the most common SMS marketing mistakes and how to avoid them.

Every campaign has a goal of converting customers or brand awareness. With personalized CTA links within SMS, you can increase conversion from leads to users by 42% more. The main goal of having CTA is to drive more sales.

Good CTA links in SMS messages can be very useful in achieving more conversions and revenue. Make sure that it is personalized for each customer and aligns with your overall marketing strategy.

For SMS marketing, timing is everything. Sending SMS messages at the wrong time can be annoying to customers, so it is important to get the timing right.

Conclusion

SMS marketing is really powerful when used wisely. By avoiding the mistakes we’ve mentioned in this article, you can acheive better conversions and revenue with SMS campaigns.

Omni-channel engagement

5 Steps to Unlock Omni-channel Personlaization

D2C brands are now offering a comprehensive omnichannel experience to millennials.

Growlytics team

Omni-channel Engagement